• I need help with
  • Sectors
  • Resources

How to avoid unconscious bias in recruitment

Whether we realise it or not, our life experiences, upbringing, background and culture all shape our personal outlook and views of other people. In employment, these innate biases can unwittingly influence recruitment decisions.

Unconscious bias is a real issue that affects employees, job seekers, and your business, too. It can cause organisations to miss out on hiring or promoting talented people who’ll bring new ideas and perspectives to the table and may lead to a less diverse workforce and stunted growth.

As an employer, now removing unconscious bias in recruitment may (even if unintentionally) lead to discrimination claims against you. In this expert guide provided by our UK employment law specialists, you can discover how to limit the issue and grow a talented team unhindered.

What is unconscious bias?

It refers to attitudes or perceptions towards certain groups of people which are so deeply ingrained that they exist outside of our conscious awareness.

Unconscious biases are often learned stereotypes that we absorb throughout our lives and, in many cases, they are at odds with our conscious values. In other words, they are unintentional and automatic and don’t always reflect what we really think or feel.

Nevertheless, these unconscious biases can have a powerful influence on our actions and behaviours. It is therefore important to be able to recognise them so that we can challenge potentially discriminatory beliefs and prevent biased outcomes.

UK employment law on unconscious bias in recruitment

The general principle in the UK is work opportunities should be available to everyone.

As the employer, you can’t discriminate at work directly or indirectly on the basis of any of the protected characteristics outlined in the Equality Act 2010. These are age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

Remember, you’re not yet a job candidate’s boss, but discrimination claims can still be brought in the pre-employment period. As such, if you decide not to offer an applicant a role based on any of the protected characteristics mentioned above, you leave yourself vulnerable to Employment Tribunal claims.

The Equality Act 2010 also outlaws discrimination by association and perception. For example, if you reject an application from a white British female because you assume she is black based on her name, you may also be at risk of claims. Similarly, if you reject a candidate because you find out they have a disabled child, this would also provide grounds for legal action.

Is unconscious bias in recruitment ever justified?

In certain limited circumstances, you can require an applicant to possess a particular protected characteristic if it is truly necessary for the particular job. This is known as a genuine occupational requirement. Roles where specifying a particular characteristic may be appropriate include those that involve physical contact or where issues of decency or privacy arise, for example a nurse or fitting room assistant.

However, it’s essential that employers can justify the reason for imposing such a requirement. UK law states that for discrimination to be justified, you must be able to demonstrate that applying the provision, criterion, or practice is a proportionate means of achieving a legitimate aim.

In addition, you may be justified in taking positive action to encourage applications from people with certain characteristics that are underrepresented or who are at a particular disadvantage in the workplace or at certain job levels. For instance, you may be justified in offering a guaranteed interview scheme to disabled applicants who meet the job role’s requirements.

Steps to mitigating unconscious bias in recruitment and hiring​

Thankfully, there are a number of practical steps employers and HR professionals can take to reduce the likelihood of unconscious bias seeping into the recruitment process and resulting in unlawful discrimination.

1. Get the job advert right

You will want to target as wide a pool of candidates as possible in order to get a diverse and talented group of applicants applying for the role. As such, it’s important that you don’t restrict who will apply through a badly drafted job advert. In particular:

  • Be careful using gender-specific terms. For example, waiter is often seen as a neutral term but may discourage female applicants, so air on the side of caution and use both (‘waiter or waitress’).
  • Only use phrases such as ‘recent graduate’ or ‘mature’ if they are actual requirements for the job role. These types of phrases may violate the Equality Act 2010 as they exclude some people on the basis of their age.
  • If the role requires the person to speak a particular language, this should be clearly set out as a skill. Rather than advertising for a ‘Spanish sales assistant’, you should use the term ‘Spanish-speaking sales assistant’ to avoid any suggestion of race discrimination.
  • Don’t be overly restrictive with where you place the advert. Simply putting the job advert in men’s magazines, for example, may alienate perfectly qualified female candidates and may be discriminatory.

2. Consider name blind recruitment

You could consider practising ‘name blind recruitment’ to reduce the likelihood of unconscious bias occurring. This involves removing applicants’ names so that preconceptions about a person’s race, age or gender don’t influence your decision making.

Back in 2015, David Cameron announced that he would be introducing name blind recruitment to the civil service. Other big employers in both the private and public sector, such as HSBC, Deloitte and the BBC, have since followed suit. In fact, some employers have decided to omit more information than just applicants’ names – for example, removing their gender, age and even university – to eradicate certain biases.

Health and safety consultant providing IOSH accredited training

3. Provide regular training

Make sure that all staff involved in the recruitment and interview process are trained so they not only understand the importance of the Equality Act but are able to identify their own biases and take steps to minimise them influencing their decisions.

4. Get multiple people involved

If possible, try to have more than one person involved in reviewing applications and selecting candidates for interviews. Using multiple interviewers will also make it less likely that the final decision is based on one person’s unconscious bias.

5. Give some thought to your interview questions

To ensure everyone is assessed on an equal footing, it is a good idea to present the same set of questions to all candidates. As well as helping to make the process as fair as possible, this will also enable you to more evenly compare candidates’ education, experience, skills, knowledge, etc.

It’s important not lose sight of the end goal of an interview, which is to assess a candidate’s suitability for the role. You should focus and explore areas set out in the job description, person specification and application form and avoid any questions that are simply not relevant to the job’s requirements.

Be mindful to avoid any questions that may be perceived as discriminatory, for example “when do you plan on retiring?” or “are you planning to have children?”. If they provide this information without you asking, you must make sure that it does not influence your decision.

6. Apply a fair scoring system

It’s beneficial to have a clear and objective scoring system, where candidates are scored according to the criteria set out in the job and person specifications.

You will need to decide how marks will be allocated for each requirement; for example, ‘essential’ criteria will receive higher marks than ‘desirable’ ones. Make sure that you score each applicant in the same way.

support from a HR company

7. Don’t rush into a decision

An ill-thought-out hire can be costly. Taking your time and tuning in to your unconscious biases will not only reduce the risk of discrimination claims but will ensure the person you select is the right fit for your organisation and hopefully prevent you from having to re-advertise the role in six months’ time.

Get expert unconscious bias in recruitment training

If you’re recruiting and would like to speak to a professional to ensure a fair process under UK law, our employment law specialists will support your team. For advice and support, call 0345 226 8393 or request your free consultation using the button below.

Events for employers

Be part of our upcoming in-person events, where industry experts share practical guidance, legal updates, and actionable insights to support your organisation. Network, learn, and stay ahead.

Find what you were looking for?

Our FREE resources library contains over 200 searchable blogs, guides and templates focused around Employment Law and Health & Safety issues that employers face on a day-to-day basis.

Get your FREE download

We combine the service quality of a law firm with the certainty of fixed-fee services to provide expert, solutions-focused Employment LawHR and Health & Safety support tailored to employers.

Call us on 0345 226 8393.

Get your FREE download

We combine the service quality of a law firm with the certainty of fixed-fee services to provide expert, solutions-focused Employment LawHR and Health & Safety support tailored to employers.

Call us on 0345 226 8393.

Get your FREE consultation

Submit your details and one of our team will be in touch.

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Nest AI beta

Powered by WorkNest. For information see our AI privacy notice.

Book a FREE demo

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a FREE demo

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a FREE demo

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Book a FREE demo

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Activate your free trial

The rota module has been built on our brand new technology platform, so you’ll need to create a new account that you can then integrate with your existing Youmanage/PeopleNest account.

Follow these steps to activate your trial

  1. Log in to your existing Youmanage/PeopleNest account
  2. Navigate to admin mode
  3. In the menu, navigate to Integrations > Marketplace
  4. On the ‘PeopleNest – Rota Module’ line, click ‘configure’
  5. Create your new account – because we’ve built the new Rota Module on our brand new PeopleNest platform, you’ll need to create an account. Make sure you use the same email address as your admin account in Youmanage (can use Microsoft/Google authentication)
  6. Sign-in using your new login details
  7. Read the message about the integration and click continue if you are happy to proceed
  8. It takes a few minutes for your employees to start pulling through, then you’re ready to go!

Book a consultation

One of our team will be in touch as soon as possible. If we miss you, we’ll send over a Calendly invite so you can choose a more convenient time and date for a callback. 

Get your FREE consultation

Submit your details and one of our team will be in touch.

Search...

[ivory-search id="41163" title="Default Search Form"]

Get your FREE consultation

Submit your details and one of our team will be in touch.

Get your FREE consultation

Submit your details and one of our team will be in touch.

Before you go…

We can help with that HR problem or health and safety query. If you’re an employer, leave your details below and our team will call you back.

Register your interest

Submit your details and one of our team will be in touch.

Get your FREE consultation

Submit your details and one of our team will be in touch.

Download your FREE guide

Submit your details below.

Request a callback

Submit your details and one of our team will be in touch.

Need some help?

Call our team now on:

0345 226 8393

Request a Callback

Submit your details and one of our team will be in touch.

Request a Callback